UP-002-c2

transcript · knowledge-4d497171

oint business planning (JBP) with key accounts (e.g., Walmart, Carrefour) and managing trade promotions to maximize ROI. Distribution & Partner Network Oversight: Leading networks of distributors, wholesalers, and stockists while maintaining pipeline inventory health. Sales Force & Field Execution: Managing multi-tiered field sales teams, enforcing "Perfect Store" merchandising standards, and leveraging Sales Force Automation (SFA). Cross-Functional Alignment: Working with Supply Chain (demand forecasting), Marketing (brand activations), and Finance (margin control). Core Interests & Strategic Priorities Volume Growth vs. Margin Protection: Maximizing unit sales while protecting gross margins despite inflation and rising commodity costs. Market Share & Share of Shelf: Winning both digital shelf space and physical shelf visibility over competitors.