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esses.” “We also have significant variation in how store execution information is captured, interpreted and acted upon.” “The next stage of commercial productivity is not necessarily doing more visits. It is making better decisions about where our people spend their time.” The distributor opportunity Evergreen distributes its products through a mix of direct-to-retailer and distributor-led models. Approximately 46% of company sales flow through distributors, although the percentage varies considerably by market. Management highlighted distributor performance as an area requiring greater visibility. “We have strong information on our largest customers, but visibility becomes less consistent as we move through fragmented distributor and wholesale networks.” Management believes that better visibility could help identify: Distribution gaps Availability problems Underperforming territories