UP-001-c8

transcript · knowledge-a9cbd64f

ibutor and field data Country teams using different analytical tools Limited access to real-time store-level information Commercial managers spending considerable time interpreting reports rather than acting on them The Chief Analytics Officer, Priya Nair, commented: “Our challenge is no longer a lack of data. It is turning fragmented operational data into information that people trust and can use to make decisions.” She added: “We should be careful about creating another layer of AI-generated recommendations unless we can explain where the underlying information comes from and how reliable it is.” Retailer environment Evergreen's major retail customers increasingly expect suppliers to demonstrate stronger understanding of in-store execution. However, retailers differ in their willingness to share information.